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Web 2.0 Marketing | Website Promotion

The Google warnings of buying ‘page rank passing links’ or randomly exchanging links is still the fastest way to failing, but many online businesses fall for slick promises. Let’s clarify right now that any legitimate link building strategy is a long-term effort and is an integral part of web 2.0 marketing. The Google Webmaster Central Blog, lets us know what the search engine is thinking in its quest of crawling and indexing sites for the Google index. Our website promotion program is a set of customized tools that are put to work to demonstrate how the tools are used over and over in one promotional marketing incentive after another. All the while great content is produced and inbound links are being generated. The central communication tool is aJoomla customized business blog.

Seems quality links is still in high regard as one of the best practices for an online business to do. It is certainly critical for a new website to get involved in the community around their topic, interacting and contributing to forums and blogs. I keep saying, take great care of your site visitors by providing useful content and they will convert to customers in good time. Why? Visitors are looking for information before making a buying decision, so doing activities such as publishing a short tutorial or video that provides a solution or offers a practical tool that is useful at solving a problem is what builds a site’s reputation. Loyal followers beget more followers that become loyal and convert to customers. The operating principals are age old, just adapted to the high speed world of communication. Word of mouth and what I call the give to get principal. If my company helps a small business solve a problem, or creates a useful tool for them that is needed and appreciated, I think it demonstrates that we care and sincerely want to help. Helping others is a positive choice that leads to more positive events that follow. So, the ‘sale’ is not the point, helping others is. It’s infinitely better when business flows towards you instead of chasing after it- as it runs away in fear and panic that you are after something they have!Another area covered regarding inbound link building are directory submissions. It reminded me of the mass submissions that are sold as an SEO shortcut method. Those programs are mostly useless and can be damaging. For every good topical directory worth having your link in, there are a few thousand that are of low quality. Stay with directories that are topical to what you have, have a high PR and are well structured. In our blogs, we place a bookmarking link to make it very easy to share one of our articles with others and that can lead to others linking to you. Good content gets spread around the net which is a form of word of mouth that creates a little buzz.