The Most Effective Marketing Strategy
Marketing is building customer relationships as well as creating product awareness. Without an effective marketing strategy, you're not gaining customers or losing customers, which is to say you will experience revenue loss and no growth. For a company to grow, marketing is the vehicle. There is a marketing strategy with proven results called 'web 2.0 marketing'. It is made up of five marketing strategies that work together to create greater results than done separately or a couple at a time. It includes setting up social media network pages, a customized business blog, multimedia, launching an intelligent press release and targeted advertising (PPC). It's too much to accomplish for one person in a short time frame and have each segment at a professional level. To build an online presence, figure 25% for developing the main website, 15% for ongoing maintenance to run the business and 60% for marketing. It is a recipe for failure to not have set aside or arranged financing to handle the kind of marketing budget it takes to get a new online business off the ground. There are thousands of well designed web sites that owners close down every year. If a site looks great to them, it should automatically be filling up their bank account. There are plenty of 'ugly' sites making a lot of money because they implemented a powerful enough marketing strategy to succeed. Check out Net More Now's web 2.0 marketing strategy it employs for online business owners.
