Part of our website strategies includes integrating business fan pages into the marketing mix of web properties. It may be time to celebrate, the fiftieth Facebook business fan page published today, work being done for a new client. Our web strategy is an all inclusive marketing mix that ties up the loose ends in the sense that there are many separate parts that must fit together in order to make marketing and promotion work effectively in establishing higher thresholds to surpass.
Facebook fan pages are a very important part of what we do, so we are adding a new site that will address business owners' needs. Fanpage Works will be able to display recent works, and show different levels of services to meet a variety of business needs and budgets. High-end custom design will be handled by partner site Blog Design Co. Fanpage Works is a great solution for getting a quality fan page site by using the owner's existing graphics from their website, or obtaining graphics from photo and graphics sites that sell rights of use. In this way, high cost production values are controlled and finished fanpages cost considerably less. We call this type of work semi-custom design.
It's simply wise to put your web development money into marketing and advertising and keep production costs low and lead generation and sales the prime focus. You can be more proud of a website you own that generates income, than having a site that looks awesome but does little to nothing. In web 2.0 marketing, every part of the web properties help contibute to the whole, making a very powerful marketing campaigns. One must work on organic search and at the same time keep a consistent marketing and advertising budget that includes email marketing and paid search.
