Web Strategies Include Online and Off Web 2.0 Marketing

Recently I read a comparison on site pro news about search engine marketing and thought about how it applies to the web strategies that Net More Now implements.  There are distinct advantages for a new online business to use pay-per-click advertising while developing organic seo.  It looks like there’s a slight advantage for ppc in that visitors stay on the site a bit longer and outcomes are only slightly better.  However, as website strategies include many things that when integrated, work far beyond web properties that are not.  Search engine marketing also includes getting your business on relevant shopping sites where traffic already is.  What cannot be overlooked is how email has a lead over SEM in return on investment.  Just like building up organic search, an lucrative email list takes time to build.  The article pointed out the importance of the deal sites and the fact these sites rely heavily on email, though there are apps that can be applied on mobile and social sites that connect the deal sites.  I am implementing an offline marketing campaign referred to as client appreciation marketing.  It is old school with a web 2.0 marketing twist.  I’m going to go postal with what I think will have great impact.  I’m now using the SOC online system for making and mailing out custom appreciation cards to current clients and chosen leads that I feel need a more personal and caring touch.  There is not much that beats receiving a card in the mail, because it takes extra effort over email and it is very tangible in meaning when it is in a person’s hands.  Try sending a card for free and learn about the system for your business: send a card for free and when you see how easy it is to send just the right card already stamped and mailed for you, use my online card store.  It beats standing in the card aisle and trying to find just the right card, then stamping and mailing it.  Besides, nothing’s better than customizing a card yourself!