Making money on the Internet that continues to expand is the affiliate marketing industry. Using video marketing is one of the most powerful website strategies that must not be overlooked. Find affiliate products that you believe in, and you can showcase your beliefs in its benefits using video, and you’ll have a powerful marketing strategy working for you. The next step is sharing the video and helping it go viral. It happens naturally, when a video stands out, when friends want to share with each other because of it’s entertainment value, or the interesting ways the product featured is being used, or how the product does things faster with better results. And, a tried and true marketing strategy is the person sharing can also make money, and has money making opportunities for the viewers to take advantage of and pass on.
There are plenty of ‘how-to’ make money and other kinds of training videos that are being marketed as the next greatest thing. I’ve always had an interest in sorting out valuable information that can be put to use, from the useless information that wastes people’s time and money. That’s what got me started wanting to share my discoveries by providing reviews on training courses. The only way to give a worthwhile opinion is to buy the products and go through the material in order to evaluate its usefulness. Video marketing is great for informational products that are intangible, because if you cannot touch or feel the product, it needs to come alive through interaction, and there is no better way than video marketing to accomplish the task of making an intangible product something that people can visualize and see themselves using and benefiting from. For tangible products, there are thousands of companies that will pay you an affiliate commission if someone clicks your affiliate link and makes a purchase within a specified time from in their affiliate agreement with you. The biggest that comes to mind is Amazon’s associate program where the more people coming through your affiliate links and buying, the higher the percentage goes up in affiliate commissions. Considering the only ‘cost’ you have, is getting people to click through your links and that takes time and effort. So, it really makes sense to use the most effective means possible to share your affiliate links. If you have a website that covers your interests and you build a community of like minded people, then monetizing your website or blog makes sense because you are providing value and your followers trust your judgment in all things that relate to your site’s topics. If you research affiliate products that you believe in that fit the general interest of your site and it’s visitors, then you can offer through banners and text links ways to follow your recommendations so you get paid. Put this into a video format and you have the highest conversion tool to make you money. Now if you’ve built a list by offering your visitors something in return for opting in, you have a powerful email list of people who know your website and are the most likely group to read your emails and follow an affiliate link to a product you are recommending. Email marketing is a powerful tool, and has been shown to be effective even when renting lists of people that meet the demographic criteria your product is likely to generate interest with. Always follow the rules of etiquette and legal requirements when using email marketing, in order to protect your reputation and do good business. I mention email marketing because it’s now pretty easy to send videos in email that can substantially raise your conversion rates. These concepts work, but it is in the how it’s done that determines your level of success. In my next post, I will be writing a complete review on a video marketing training course I have purchased and gone through, in order to let you know all the great points about the training and anything I think could be made more helpful. That way you’ll be able to make a good judgment as to it’s value to helping you cover all the steps to running successful video marketing campaigns. Understanding the concepts and what to do requires a well thought out plan of action, and a great video marketing training course should do just that. The actual production of your video clip for marketing your product can be the fun part, there are very easy to use software programs, and now with web cams, mobile cameras and hand-held cams all within reach, it can be an exciting creative experience to produce your own video marketing clip. However, you have to know a winning formula in piecing it all together. If you do not want to do the production work, all you need do is build put the content you want to use in order of use, write the initial copy and send off to a video production company. For a video clip with a voice over, or with an on camera spokesperson, you’ll need to make some choices that affect production costs if you’re not producing the video marketing piece. As long as you can follow the layout of a proven video marketing strategy and can see that it’s followed through in production, you’ll have a professional marketing video that is ready to place and launch your campaign. There are pre-launch strategies that help prepare for a successful launch in order to give your video the best chance of fast and widespread sharing.
