One strategy for website owners is to find another website that has complimentary products or services and offering to cross promote with ads on each other’s sites.  Sometimes it’s easier to just offer putting their banner ad on your site, if they will do a promotion that offers your customers something extraordinary, or at least high perceived value.  It’s very possible to do, because there is no advertising cost involved in the website strategy.  There is wisdom in picking specific websites for cross promoting that compliment what your site is about.  A good example are the popular promo codes that can be given to reward taking a certain action, such as purchasing a certain amount of products/services that’s set higher than your average sale, to earn the reward.  If the cross promotion partner doesn't want your ad on their site, you are still incentivising your buyers to spend just a little more to qualify.  If your average sale is $35 and you have a cross promotion partner with a much higher price point for what they sell, you may be able to set up a $50 promo code agreement so your customers spend the $50 or more to earn the promo code, essentially giving your customers a way to save all they spend on your site by using the promo code for a complementary product they have a need for.  Of course, if you get your banner on their site as well, you benefit from free traffic clicking through from their site. 

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Another new business website strategy I like, is having a few services that can be offered for free, as a way to demonstrate competence and value.  You get to know more about the prospective customer and convert them to a very warm lead that you can keep marketing to until they’re ready to buy.  Doing something of value for free, to help out, makes the prospect feel a little indebted to you and shows you’re interested in them and they’ll be open to doing business with you.  It’s worked many times because the prospect sees you are an authority on what you do and gets to realize on their own that you offer the right solutions and value.  People like to buy from who they’ve gotten to know, and that’s why social media is a great place to build relationships that turn into strong advocates helping your business further through word of mouth.