Marketing strategies include matching optimized content pointing to a specific website page and web 2.0 strategies now must ensure the meta description is what the page is about and it has to fit within the 150 character limit. The reason inside pages as well as the homepage need special attention is because Google’s Instant Search has added a preview to each listing. A searcher who finds your listing can click a magnifying glass icon to the right, and see a preview and description related to their search terms before committing to clicking through to the website. Matching up optimized content to point to a matched optimized page is something Net More Now has always found to be a weak link in many websites, and helping solve this is critical to the marketing strategies being performed. Beyond the homepage (and sometimes it too!) the tie-in to page title, meta description, the first 150 characters of content (Google many times uses it in place of a meta description) and to a lesser degree, keywords meta tags, needs updating. The updating follows the keyword research performed, that prioritizes the key phrases used in content pointing back to the site. This is only important detail that makes up a part of one of the website strategies employed on behalf of clients. This matching up is the determining factor of how effective content in a blog will be, and why most blogs do not become good at building relevant links in support of a particular website page when either web property lacks what’s necessary.
"However, clicking on the magnifying glass icon is less of a commitment than clicking on a link, and you still need to convince the searcher that it is worth their time to preview a website" says Peter Bowen. "Therefore it becomes more important than ever to have a well defined and well written description of what the website page is about and it has to fit within the 150 character limit. So the Meta content description is what you will have to change and be aware of here. "excerpt- Peter Bowen of Site Pro News- Grab their RSS feed here.
