Web 2.0 Marketing Strategies Integrate Social Media, Search, Site Content For Online Business Growth

It is a very good idea to think about your business idea, how far it has come, and what website strategies to use in marketing your business.  Think about business competitors and online competition and improve upon your own unique selling proposition. There are well established websites offering products and services that are taking up the first page of search engines, and have managed to stay on the first page for more than a year or two, a few even ten years. For every business that develops and successfully markets their unique selling proposition, there are multitudes that fail for the lack of a unique selling proposition.  Search engine traffic goes primarily to the top seven, with maybe fifteen percent of traffic left to be divided up among all other sites.  It may not be fair, but the first  position on the second page can outdraw the last three positions on the first page.  As important as search is, there are online businesses that found their market through social media networking, and their 'USP' is just as critically important.

Design and optimization are two important areas that need to be done competently, but it does not matter if you spend very little or a whole lot, if your 'USP' was not enough to differentiate your online business from all the competitive noise on the net. What makes your product or service the right choice? Brainstorm and answer that question first.  

Assuming you have a USP that you have complete faith in, the next step before building any site or setting up social networks, is to do in-depth keyword research and competitive analysis to prioritize your marketing strategy. Think of your USP as planting a tree and the roots have taken hold. Once a theme keyword phrase is chosen to be the best for what your site is about, your trunk is on its way to getting thick and strong. The most relevant keyword phrases to your theme keyword phrase, are your branches. These are keyword phrases that have a fair amount of natural search traffic. Now, keywords that have little traffic are your leaves on the tree, what are also called longtail keyword phrases that can be 3-10 words in length. This is a thinking and sorting process.  It goes faster when indicators such as the keyword efficiency index, top ten website competition index and likely to buy index (OCI) are used.  At this point, you'll have researched before taking any missteps, or you'll have the keys to getting your web properties on track.  That's to say it's not too late, but a lot of time and money may have not been put to good use without a strong 'USP' and  keyword research.

Save on your business investment by avoiding expensive designs, overpriced software licensing, and high cost ecommerce solutions. You will have saved your resources for better use.  There are cost saving solutions that will help turn profits over costs with a marketing strategy that you can handle. It is going to be the right marketing mix that takes your time and marketing expenses into account. Using the social media networks to develop leads that turn into customers takes time and etiquette, but takes little to no money.  Pay Per Click such as Adwords, takes cash and a well tested website that converts visitors to customers. The testing alone can eat up cash resources before you figure out what turns profits over costs.  It takes a  mix of website promotion that you can safely stick with, until profits can be reinvested to build larger steady profits.

It's complex, that's why few site owners really make their goals a reality. We do a free consultation with you to understand the business you are in, what condition your website and marketing is in, and devise a solution, and follow up with a proposal that can work. References upon Request. Visit our main site and fill out the simple web form for a friendly consultation, or pick up the phone for quick response. It's possible we tell you that you are better off cutting your losses than wasting any more of your valuable time when you could be working on something else. We don't take on building website marketing strategies for a client's business if the unique selling proposition is weak to start with.  That is a good enough reason to call to get help on.  Everything else can be dealt with.