One of the interesting
website strategies is using research techniques to find a keyword phrase that has very good traffic but a very poor 'Phrase to Broad Ratio'. There's a chance that either a search word is missing or a different order of the words in the phrase may be better. By running the permutations (all the combinations of the words in the phrase) I can check and possibly find a better keyword phrase. If all the permutations are with low PBR, then I run another tool that adds a word or more to the phrase, coming up with a whole set of new phrases. Many times a high traffic, low competition keyword phrase can be uncovered. Installing a winning web 2.0 marketing program includes making sure there is a strong keyword base that gets integrated throughout the website structure. It's less work to get it right in the beginning, than trying to find errors later.
