Web 2.0 marketing refers to a handful of internet marketing strategies that build visibility in social networks and search engines. Website cross promotions, added to the marketing mix invites interactivity. This kind of promotion marketing creates word of mouth buzz when the incentives are targeted to the audience. Choosing an incentive takes serious consideration because getting people predisposed to your marketing message still must have a strong enough incentive to take action.
To turn the marketing strategy viral can be as simple as asking for two or three of their friends' email addresses to send an invite in their name to also participate in the incentives offered. Twitter messages can spread the incentive even faster, by announcing the incentives to your followers and if they like the message enough, people will retweet your incentive message to their followers. The cross marketing NetMoreNow does, includes distributing promotional marketing incentives across several lists and networks. Traditional word of mouth has always worked and now it spreads faster and wider thanks to the social media networks. The companies that pick up social networking skills are finding their bottom line increasing more than those who don't embrace the change. No longer a strict commerce driven economy, we now have a people driven economy that companies who are paying attention and responding, are profiting.
