Run a Business or Go Back to School

Web site owners may consider becoming their own web developer with good training and coaching, with the idea it will save money.  To get anything out of this type of training, it's better to have some background in html, php, xhtml.  The amount of time it takes to learn to develop a web site or a customized business blog can take more than a year.  In the meantime, the web site isn't producing much of anything due to its development and lack of a marketing strategy in place.  And, in most training/coaching programs, the site owner must do the actual building.  It is pretty common to see web sites published without their meta tags or sitemaps in place because the site owner (student) is still learning.  A training and coaching program can run into the thousands.  No matter how great a web site looks, it won't be able to compete without a powerful web 2.0 marketing strategy in place.  If you started an online business and are experiencing a slow start, the solution is to employ a company that implements the internet marketing strategy and builds the customized tools necessary.  This saves valuable time and is more economical.