Focus on Facebook Members

Targeted advertising is finding your audience with a refined message that directly appeals to the demographics of the target audience.  Google Adwords and Bing's ad program do a good job of placing your ads using the keywords likely to be used by your audience.  Facebook's advertising program does keywording as well and has over 400 million active users.  This is a great source to develop a targeted audience.  As with all pay per click programs, there is an element of risk.  Build your organic listings  by building inbound links through a customized business blog. This gives you the control to promote while spending nothing but the time to post articles and bookmark the posts.