The Real Risk to Buying Fans
With a good and consistent social media marketing campaign a small business can expect to see profits but not always in the near future. Marketers typically say be patient it takes time to build connections and good will. However, these days there are some shortcuts that speed things along. A few companies tell their clients they have the ability to buy everything from Facebook fans to genuine YouTube views and be more effective and cost-effective. Buyer beware when it sounds too good to be true. Buy Facebook fans? You own them instead of any personal connection, so you can sell them on their demographic makeup without any social networking, give and take? If you are getting a targeted market that is interested in what you sell, there's certainly no harm no foul. You can buy Twitter fans and Facebook fans and market to them. Without any real connection to them it does not take long to be marked as an abuser and not a friend or fan. Your online reputation is not worth risking. A much better and safer investment in social media advertising is running an ad campaign through social networks such a Facebook that have CPC and CPM programs that are designed to hit the demographics that are right for your product or service and are accepted by the network members.
