Facebook Tops In Web Site Visits
According to Web metrics firm HitWise, Facebook has now surpassed Google in the category of site visits. We've been saying for some time now that around 70% of traffic is coming out of social networking sites. So it stands to reason that as a business owner if you are too focused on search engine rankings (though important) you're not where your potential customers are spending most of their time on the net. This is why having a business blog that has gone through blog customization is so important to be able to interact in social media advertising (look at what Pepsi did this year). Web 2.0 marketing is all interconnected. You need all the parts working together! According to HitWise, Facebook reached what it called "an important milestone" for the week of March 13, when the social networking site became the most visited Web site in the U.S., edging out Google for the week. HitWise reported Facebook previously had reached the No. 1 rank for U.S. site traffic on Christmas Eve, Christmas Day and a few other days. But Facebook had never kept the top spot for the full week until now. Comparatively, Facebook accounted for 7.07 percent of all U.S. Internet visits last week, while Google came in just below that number at 7.03 percent. HitWise also reported that while Google's traffic has remained steady over the past year, Facebook's Web traffic has jumped 185 percent since the same week one year ago. As a result, it's reasonable to expect that Facebook's traffic will continue to grow and likely hold on to the title of most visited U.S. Web site for the foreseeable future (Hitwise excerpts from Channel Web's Rob Wright).
