FaceBook, Twitter and Social Media Advertising

How effective is Twitter versus Facebook as an effective Social Media intimacy platform. Social Media intimacy is a buzzword for direct audience communication and participation. Also known as interactivity:

Facebook has the advantage because of it's naturally interactive community due to its 'wall' feature.  Facebook users publish updates and important news or offers which allow for direct social participation and commentary. This information, and the related comments, can remain visible for long periods of time depending on the activity level. Or can be reposted at a later date if needed.

The level of social interactivity on Twitter is far lower due to Tweet 'turnover'. Which makes interactive dialogue difficult especially if you have a large following or a high Tweet Volume. The most effective method of achieving social interactivity on Twitter generally involves real time contests, give aways, sales and promotions. The amount of direct social interactivity is limited.

Now, looking at the viral marketing benefits of Facebook versus Twitter for expedient content, that is news or information that a company wants delivered to its target audience quickly and efficiently goes to Twitter.  It lends itself to passing on newsworthy information almost instantaneously.  When retweeted by your followers it's picked up by their followers resulting in massive Internet exposure.  Google has 'real time' search results when they contain live Tweets.  The distinct advantage is it's not necessary to have a large group of followers to get visible viral results.

Facebook requires your target audience to visit your account to get expedient content.  Given that it's much easier to build a large following on Facebook due to the sheer volume of users, information posted on your 'wall' can spread virally within this community. Wider Internet  visibility of Facebook content is much harder to measure especially in terms of expediency.  Since there are clear goals for social media advertising, Facebook and Twitter are both important because of their differences in purpose.