Integrating Social, Mobile and Email

Connecting the pieces into an interactive-marketing strategy amplifies the singular impacts for your social media advertising.
Cross-promotional efforts help business site owners to spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. Google's Buzz is the latest social networking platform that has a built in base from all the Gmail account holders.  Here are ten ways to maximize your social media advertising:
1. Use email-marketing newsletters to announce new LinkedIn, Facebook, or Twitter feeds, directing readers to social-networking websites for signup.
2. Use Twitter to link followers to your latest blog post or email newsletter online to fuel interest and re-tweets.
3. Include an option to join the company's social networks in the email-newsletter registration section. 
4. Use the sidebar on your email-marketing newsletter to list all company social-networking profiles, and use those profiles to gather email-newsletter signups.
5. Use a YouTube viral-marketing video contest showing consumers using and enjoying your products or solutions.
6. Read and respond to comments within social networks, developing your own blog articles around topics readers discuss the most.
7. Launch a regular Q&A section in your company's email newsletter that specifically addresses reader questions across all social-networking platforms.
8. Include a link to your Help forum or YouTube video tutorial within purchase-confirmation emails.
9. Include a social-bookmark console on product pages in case readers want to share your website or products with others.
10. Join relevant LinkedIn and Facebook groups to answer questions, thus positioning your business as a valuable industry resource.
If your business is new and without a significant email list of current and potential customers, look for established sites that may allow you to offer a special product or service to their emailing list with a mutual arrangement.  Or, look for a top list broker that has permission based lists that are specific to your industry.(source: Dan Forootan of Marketing Profs)