Website Strategies Keep Up With Social Search

Net More Now's website strategies take social search into account by integrating a network of web properties to work together.  Facebook and Bing's new social search looks like a great equalizer for Microsoft to gain serious search share from Google.  The changes Google has been doing are more in line with revenue gain than what they are passing off as better quality, with instant search introducing more long tail keyword phrase and Google Places and Shopping inserts in the middle of organic listings. They're trend seems to be forcing smaller online business off the first page, leaving no choice but to buy in through pay-per-click, which has its own quirks in pricing. Of course Google's claim is to arrive at 'fair' assessments of one website's relevance over another, and it's perfectly ok to tune the results for greatest revenue. The idea Bing has put out to be the future 'decision engine' is gaining traction while Google is fine tuning for greatest revenue at the risk of search share. Wouldn't it be great to have a crystal ball on how search and website marketing strategies are evolving just six months from now. Anyone can see that social search is trending upwards fast. Put the social into an online business, and two-way word of mouth between site owners and 'fans' can open up. It's alright to let go of controlled messaging for true and open communication. That is a great thing.