Every business needs to examine its strategies to promote its website by looking at overall online visibility and its unique selling proposition. A new web strategy is often needed. A wedding jewelry and accessories site client was in their second year and sales were less that $200/mo, in about five months the site had $1700/mo in sales. On the organic side of our strategy, we built two business blogs, one on the bridal supplies side and the other on bridal jewelry side. Using our keyword research, we helped optimize the website and used the keyword phrases to build anchor links back to the main site's most relevant pages. After a couple of months, buyer traffic was entering the site from one of the blogs and buying. On the direct response web strategy we needed a strategy that had very low risk and put the client's site where there is a lot of traffic already. We suggested for $50 per month to join a data feed service that fed products into Google product pages, Bing shopping pages and another high traffic shopping portal. This put the business in direct competition with other sellers, but pricing and service are areas this business does well in. Much of the competition do not carry inventory and use drop shippers, basically all buying at higher costs from much of the same sources. Our client needed to simply capitalize on the fact that she bought direct, carries the inventory, and ships direct. Quality of merchandise is far higher and the client has a price advantage. A couple of new sources are planned to expand exposure, reaching more people who have intent to buy. Our goal is to multiply sales another five fold. We get that done and earn a bonus of partying in Napa Valley, wine country. That's something we are taking up the client's offer!