Inbound Linking Strategies
The organic algorithm that calculates links is getting tighter and more difficult to achieve success. Link building in the 'traditional' sense is almost impossible now unless you take riskier approaches (like paid links). Getting inbound links from directories don't carry much weight towards page rank unless the directory itself is specialized and relevant to the web site. Reciprocal linking takes an inordinate amount of time to produce links from relevant sites. Net More Now strategies leverage social media and intelligent press releases to build multiple inbound links at the same time. Facebook and Twitter are the tools you use to reach those networks. They help you generate the buzz that will generate links for your site. The concept of 'linkerati,' the people you need to target to get links for SEO, has evolved to the 'socialrati,' the people most active within a social media network. Those people have blogs and their own websites and if you can target them through Twitter you will get links. You just have to make sure you are getting the right content and fit for those people. These days it takes creative social media savvy, technical SEO and marketing skills.
