Are You More Creative or Analytical?
Ask yourself if you are more creative or more analytical. Are you more a long-term planner or a risk taker? This can make a difference in how you apply your innate talent and outlook in marketing your web site and business blog. If you take a holistic approach, then you are more into building long term value and would work hard at doing blog posts, viral/social media marketing and producing quality content. Over time this builds equity in your web site as an authority in its industry. And that builds trust, the kind where people have done their research and feel they know you and your site well enough to pull their wallet out. If you are more analytical and more willing to place your bets on your analysis, then you are more into watching for patterns and working to take advantage of these patterns. You're looking for a faster payoff and willing to put your marketing budget at risk. That is search engine marketing, using pay per click to estimate costs involved in positioning and volume of traffic necessary to more than cover the ad budget. Many people jump into this hoping for a fast return without enough study and method to really make it payoff.
Where will your sites be in a year or longer? That's worth pondering to evaluate the level of commitment to earn a living or more than enough to set you for life. The risk taking approach makes it very hard to see beyond next month's returns. But the slower, steadier approach can add lasting value to a site – value that wouldn't immediately die off if the budgets were cut, this brings longevity to your web sites.
Although PPC fanatics enjoy watching for and analyzing patterns, they also love the thrill of a risk that pays off. Sometimes they'll rely on their intuition and take a gamble with a budget – risking a great part of it to increase returns. Slower, on-site work like building valuable content and getting involved in social networking leads to a steady rise in the importance of a web site over its competitors in the eyes of the search engines. At Net More Now, we concentrate on the top four of five marketing strategies first and then work in ppc advertising to strengthen keyword phrase positioning in SERPs (search engine results pages). Since 70% of traffic on the net is coming through social media networks it only makes sense to get out in front of where people spend most of their time on the internet. 
