The Net More Now all inclusive marketing strategies program has been proving itself  in today's search and social search environment.  Just read the experiences clients are having. The marketing mix of building from the foundation, an optimized, customized blog design, and integrating the major social media networks, is a winning combination of marketing tools. Several other ingredients in the mix support  the marketing strategy. 

There have been rapid changes at the major search engines in the last couple months.

The direction and differentiation between Google and Bing are more apparent. Bing's philosophy is to deliver results as close as possible to the search query, to best help decision making.
'Think of it this way: it's nice when a mechanic knows the make, and model, and year of your vehicle and orders parts accordingly.  It'd be less helpful if he showed you a selection of parts for all cars of a certain make and all cars of a certain model year before landing upon the right thing.' (excerpt from Doug Caverly, webpronews.com)

Google is suspect to me with its instant search suggestions that clearly favor well known big brands. They're figuring that the returned results would be what people are searching for. That makes no sense favoring big brands because I know those names and would type in their names to locate them, instead of the actual search term used. I say suspect, because by pushing big brands to the top of instant search, it will force more small businesses into pay-per-click services, clearly driving up bids and revenue for Google.

Now, Bing has gained a bit in search volume with its search engine providing the results for Yahoo search and also being the sole search provider for Facebook. Google may end up forcing small businesses to abandon their Adwords in favor of a better return on investment advertising on Bing and Facebook. Google's strategy may turn out to be a substantial increase in revenue in the near term and a steady loss of revenue over the longer term as small businesses wise up.

This is the battle of the titans for sure, if it keeps bringing on innovation and improvements in user experience, that's a great thing. Bing is hitting on a theme with it's landing page that is completely opposite of the simplicity of the Google landing page. Photos and cool graphics are popular eye candy, and Bing's future landing page is expanding features built into the photos and graphics.  There are quite different user experiences being developed by Bing and Google, to attract and develop loyal users (who establish their preferences for one or the other).  Visit us on Facebook!