I do a keyword ranking and site review for free in an effort to help website owners find out what is holding their website back from making money. All the factors gathered, are interpreted to give the site owner great insight.A solution is offered along with an all inclusive marketing package that has all the design, SEO and social media neworking elements included. It all ties together using a complete website promotion marketing strategy.
Showing up well in search engines is an ultimate goal and so is using social media to inform and build a case of how people will benefit from the site's services or products. Website owners are pretty aware they need to get their site found and participate in social media. There's a learning curve and there are many ways to get it wrong, and owners don't have the time or money to waste these days.
If paid advertising was the easy solution, we would not be getting so many site owners asking for a review to see what can be done to gain in organic search.
The one thing that I do different is I don't assume the website was built on a solid foundation. Returning to the first step of performing keyword research includes discovering the strengths and weaknesses of the competition. You can discover some great keyword phrases that have traffic in terms of targeted buying traffic. But you have to know what it will take to break into the top ten. How hard and how much time. Knowing this information means efforts can be focused on the best opportunities. This same keyword research leads to discovering keyword phrases that are available as domain names. Best kept secret is a no-brainer. Pick a domain name people are already searching for because it is exactly what people are typing in.
