The work on keyword research is very integrated when building an optimized website and the customized business blog at the same time. The website promotion programs are in support of an existing website most often, so there is a considerable amount of research to see that the blog customization includes the most effective keyword phrases. That means analyizing the keyword phrases built into the existing site and recommending necessary changes to improve the site's performance, so that content from the new business blog will score greater relevancy for the website's page the content is pointing to.
Pouring over tracking reports and comparing keyword efficiencies against top ten competitors, it's not often where I see a top ten list where all the domains have done serious optimizing, event to the point of repeating the keyword phrase in their title page three times, and nine out of ten had done that. Pretty brutal for anyone with a new website to go heads up against solidly entrenched websites that practically stuff their keyword phrase down the SEs throats! If they're all doing that, does that make the top ten major keyword stuffers? Or have they been around so long the SEs let them get away with it.
What I find interesting is the overheated competition on a keyword phrase that gets over a million searches a month. There are other strong keyword phrases worth going after where there's opportunity to break into the top ten. When websites attach their fortunes to a few keyword phrases, they typically leave open many other keyword phrases because their pages are simply over optimized to the extent there's little traction on scoring as well on integrating other keyword phrases. To do so, usually means creating more website pages that start to look like duplicates because the keyword phrases have like meanings. Duplicate content dilutes the original content's power, giving it less importance when comparing similar sites for relevance.
In developing good content for a site, a choice of how to distribute it should be thought through. My thinking is to keep deep subject matter on one site (long articles) and use the business blog to deliver short posts that give good information and tips, and link to the main site for loads more of what the reader is interested in.
