This content here is my response to a request for a website review, and what kind of website strategy would lead to better bottom line results. A keyword ranking report was included after doing initial keyword research, along with top ten ranking on the website's best ranked keyword phrase. A longer SEO keyword research report uncovered many keyword phrases worth going after.
It's a little unusual to see a PR4 website, a very good Google ranking, and yet have a very poor Alexa ranking. I believe your article writing has paid off in getting a good Page Rank score. But it doesn't look as if it's translated into a good volume of traffic at all. Article writing is good for what you've accomplished so far. Our expertise is in blog customization, which entails having appealing design, but more importantly, that intense keyword research is integrated into the foundation of the business blog. When done right, the blog is a link building machine, it should be an external blog or at the least a subdomain of your own domain. A domain like spacetravel.blogspot.com is not good, the link 'juice' goes to blogspot and not much to spacetravel. A better situation is blog.spacetravel.com. And better yet is a stand alone blog so it completely is separate from the main website, so it's optimized content that points to the main site has the most effectiveness. The one thing that's missed my most people and experts, is the website already exists, and when the business blog is built with the best keyword phrase integrated into it's structure, the website has to be optimized to best match the blog. In this way, when search engines index a post, the bots follow the 'anchor link' which is a keyword phrase that links back to a relevant page on the main website, the bots follow the link and if the meta tags and the content match up well, then the link popularity score is going to be at its highest. Not knowing or not implementing these principles means it will take a much longer time to reach the recognition and ranking an online business owner is after.
