Keywords Make the Difference

One of the best keyword research tools out there, is still Google’s Keyword Research Tool.  And if it's ideas for keyword phrases that are not on your site, signup or use your Gmail  Adwords account to enter your web site and the Google SK Tool will search your site for relevant keywords.  Use the keyword phrases in writing blog posts to your own customized business blog and anchor the phrases back to the most relevant pages on your site.  This helps your site rank higher organically.  Using Adwords pay-per-click advertising to get seen is not an easy road to profits.  It takes disciplined testing of what to bid per click, then how many clicks to generate a sale.  Assume doubling your marketing budget because at least half of it will go for testing just to find what pays.  What search engines reward you for is not the quality of your keyword phrases but for how good your content is and how many other sites relevant to yours, link to you.  The higher page rank a site has that links to yours, the more it raises the importance of your site.