Cheese Store Has PR Success
A press release, also known as a news release, can announce a range of news items: scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a release. It is a fundamental tool of PR work.
Below are great examples for launching a press release.
- Reaching an organizational milestone, such as 5 years in business, is a good reason to send a news or press release
- Did your organization or product win an award? That’s a great reason to send a news or press release
- Is your business expanding? Send a news or press release Announce promotions or a sale: Mother's Day Sale, Labor Day Sales or Clearance
- Promote an in-store event or grand opening
- Announce a new product line or service
- Promote community events and raise awareness through your store's involvement
- Spotlight awards and recognition or company milestones
- Launching a new blog, product or service? A news or press release can help get the word out
