Web 2.0 Marketing | News Release

New Low Cost Marketing Strategy Launched for Small Business

This is a great example of an intelligent press release, or smart news release.

Inteligent Press Release | Web 2.0 Marketing
PR Log (Press Release) – Apr 28, 2010 – Scottsdale AZ- Net More Now modeled its website promotion program on the Costco model of quality products at or near wholesale pricing. Website promotion today is called ‘web 2.0 marketing’. “It has been priced as if it was an art, letting the unknowledgeable buyer pay many times over its cost. The buyer soon discovers some things have been left out that they have to figure out on their own,” says Mike Kristiansen owner of NetMoreNow http://www.netmorenow.com. The Cross-Promotion program was designed for business owners that need high quality tools customized to their business, and shown how best to leverage their own marketing efforts in the future.
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Newswires Benefit Businesses

Publishers NewswireThe advantage with press releases is the rapid spreading of information that search engines give priority to for the fresh content that is news oriented.  Structure the news with keyword phrases that are text links and you have strong backlinks to the main web site the links refer to.  Approaching journalists with your press release is not without risk.  One big complaint from journalists is that they receive poorly written releases that are of a sales pitch nature than pertinent news.  Worse still is receiving info out of the blue that has nothing to do with what the journalist is working on.  An info-marketer sends a release about a new electronic gadget but the journalist is writing about cancer and weight loss.  Unless that gadget is related in some way, the release will get rejected.  The power of a well written press release can last for years and create tremendous longterm interest.  It's better to use a professional writer who knows what an intelligent press release is all about, and who's best to launch the release through.
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Cheese Store Has PR Success

Press Release

A press release, also known as a news release, can announce a range of news items: scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a release. It is a fundamental tool of PR work.

Below are great examples for launching a press release.

  • Reaching an organizational milestone, such as 5 years in business, is a good reason to send a news or press release
  • Did your organization or product win an award? That’s a great reason to send a news or press release
  • Is your business expanding? Send a news or press release Announce promotions or a sale: Mother's Day Sale, Labor Day     Sales or Clearance
  • Promote an in-store event or grand opening
  • Announce a new product line or service
  • Promote community events and raise awareness through your store's involvement
  • Spotlight awards and recognition or company milestones
  • Launching a new blog, product or service? A news or press release can help get the word out

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