(Pt. 2)
I bring up an important aspect of web 2.0 marketing. If the business website is missing every part of search engine optimization, how effective can any marketing program be? So, in order to build all the custom marketing tools for the online business, the same optimization that goes into blog customization must be applied to the business website.
Since our work begins with intense
keyword research, it only needs defining into proper meta tags and on-page optimization for the business site. This helps all the other web properties we integrate into marketing, from the name of a Twitter account to
Facebook customization. The most critical outcome of the keyword research is choosing a domain name for the customized business blog. It is a key player in the overall marketing strategy, so a domain name that is actually a keyword phrase that gets searched for thousands of times will give it a natural traffic advantage. The
customized business blog is built to work as a link building machine, pointing the keyword phrases the website needs to be known for. It's also an entry point into social media. (to be continued)
