The latest blog customization has been an interesting case of discovering the site structure of the main website the customized business blog is being built for. The coding, current state of optimization, and number of pages indexed,uncovered root causes of why the website is performing at the level it is. Large differences in pages indexed by the big three tell us something is not quite right. All the optimization and keyword research discovery has to match up with the website's. If the website is missing tags and lacks content in the right places, the business blog will not be as effective a link building tool that it can be when the keyword phrases and good content match up.We are not in the business of building custom blogs for businesses and just let it perform as well as it can in the situation it's built into. It's better to pass up the project if there's no cooperation in optimizing the main website so the business blog can work its magic. Search engines love good content that's valuable to readers and rewards sites that produce good content and the sites they link to if the content is relevant to both sites.
That being said, there's more to web 2.0 marketing than an effective business blog. Social media networks such as Twitter should be integrated into the blog and used wisely to build a group of followers who have like interests. There must be something to create a buzz about, new products arriving, a great promotion going on, a free drawing, just about any kind of promotional incentive to let as many people that would be interested know about. Word can spread fast through the social media networks and faster by launching a social media press release.
With the custom marketing tools operating, and social media advertising in place, the continual marketing can go like clock work. Rinse, Wash, Sanitize and Repeat! Tracking the positions of the keyword phrases will uncover opportunities to move up by providing linked content to the search engines. We provide guidance on which keyword phrases to promote through blogging by interpreting the tracking, keyword efficiency indexes and discovering the strengths the website has and what weaknesses the competition has that can be capitalized on.
As a website promotion company, we realize every online business has its own story on how it's performed and how great its future potential is. We are happy to do a site analysis for an online business owner, to let an owner know what's the best strategy to take to get the business moving. It does not always mean we have the time or are interested in doing the work, but we do know who could help otherwise.
