Custom Content Management Systems

"Ultra-Web-savvy marketers are doing great experiments with social-networking platforms, community forums, and the like," says AJ Harring in a recent article at MarketingProfs. But there's one hitch: Few of their efforts are interconnected in a meaningful way to boost customer engagement at their websites, he mentions.  I have to agree the marketers and web designers are not seeing the social media integration through.  An example of media integration is at http://www.enthusiastwine.com where you'll see a twitter and facebook feed.  Each time new content is posted, the twitter feed is updated on the page and at http://www.twitter.com/enthusiastwine.  And, twitter updates the company's facebook page. The ecommerce site at http://www.todayswineaccessories.com has the twitter feed embedded showing the updated content within seconds of being posted.  Net More Now is using new technology to embed Web 2.0 and community functionality within their sites.  And the key to it all is "a state-of-the-art content management system."
Your website is your focal point—it's where your users sign up,  generate content and participate in discussions. It's also the place where your CRM system will capture all that insight.  Mix it up. Create relevant user experiences by mixing up your controlled and published CMS-based content with dynamic user-generated content and forums that are driven by your social-networking community.
Continually update and target your content. Content editors can repurpose and reseed their website content in key community forums and send personalized email updates to community members. Using a CMS for better customer engagement is all about "building a smarter technology platform that's capable of harnessing the best of Web 2.0, CRM, and other demand-generation applications.