Blogs offer search engines fresh content, and work well as workhorses for the main websites they support, a critical web strategy. If keyword research has been diligently performed and prioritized, the keyword phrases are used for the anchor links in the blog posts, which creates powerful in-content backlinks to the relevant pages on the website. It is the page optimization on both the blog and the website that helps determine the relevancy and power of the created backlink. Business blog customization should integrate into its core, a kind of organized information structure that will attract people and engage their interest in the subject matter, offered through the ability to leave comments and share the subject matter with their friends. Joomla, as the platform we use a lot, does both very well. It handles huge amount of data through its robust content management system. The recent release of Joomla 1.6 has opened up the organizational structure through its extension of categories being able to branch far deeper than the 1.5 version that stopped at Sections/Categories. We've found that Joomla blog customization in the new version has taken a great open source platform and made it even greater.
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