
We build Joomla business blogs because they handle content, ecommerce, and data bases with minimal blog customization. Now, we see this week some big changes that Google has employed, in its fight against spammy content sites that were built for search engines with little real value to people searching for information. What we experienced from this is, our blogs, which we take great pride in delivering helpful information, have gained in ranking while we've seen a couple of our static websites take a slight decrease in ranking. There is a definite preference for sites that continually produce fresh relevant content.

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We noticed the Google rank shuffle in their indexing of sites since last week, things were moving back and forth and today we've seen a settling to the new ranking results. The path we've taken for ourselves and our clients has been to accept linking opportunities that make sense for the business and adds some relevance. If you keep producing quality content, your site visitors will find their visit worthwhile. Instead of a page full of advertisements meant to monetize a website, we take the approach of letting online businesses sponsor our content. As an online business owner, we feel you can put banner and text ads on your site as a web strategy, but we feel it should be a service to your visitors in that you are basically recommending them to click on the banners and visit other sites that provide complementary products or services to yours. Affiliate marketing should mean just that. Your business gets paid for helping your visitor find what they want.