Google Analytics has New Features

Google Analytics chartsGoogle recently announced new web analytics features that help marketers and businesses increase performance and ROI for their websites and online marketing campaigns. Vinoaj Vijeyakumaar, head of web analytics at Google Southeast Asia, tells us five things we need to know about the latest features in Google Analytics

1. New engagement goals.
Two new goal types allow you to measure user engagement and branding success on your website with the option to set thresholds for time on site and pages per visit. Furthermore, you can now define up to 20 goals per profile.

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Site Search Analysis

Google Analytics ExplainedSite Search can improve content discovery and landing page relevancy.  Part of Web 2.0 marketing strategies is learning what search terms visitors are using to determine the best placement for products the most searched for. Click the image on the left to play video.

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What visitors are Viewing

Measure PerformanceInterpreting visitor actions about what visitors are viewing, the time spent and on which pages helps determine placing products for higher conversions. Knowing what key words are used to find your site helps discover if a product needs highest visibility on the site. Google Analytics answers a lot of these questions.  Use these keyword phrases on your business blog and link to the most relevant page on your site, so more of your pages get indexed, which builds more link popularity.

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