If you have the phrase on your site, in your title and description tags for a page, as well as have the key phrase in on-page content, then the backlink will carry far more relevancy. I only use one key phrase in a short post, linking to the most relevant page on your site. If you want to do the four, each should be posted one at a time in four separate posts. Plus, if you want this to be more effective, then your page's meta tags for description/title and on page content should have the phrase.  I would do more keyword research to define the website strategy,  as to the top ten competition you face, in order to prioritize which phrases you have the best opportunity to promote for the quickest entry into the top ten.  If it was a slam dunk you wouldn't need me to keep you from making mistakes that has caused so many businesses to fail to get their desired results.  When the post is indexed, the search engines will follow the anchor link back to the page it's pointed to.

Custom items, I don't recommend for your business, it could mean many things, promotional products is better as a two word phrase-

• custom promotional products
• custom items
• personalized promotional products
• corporate promotional products

You can learn more about website strategies on our main site and contact us to discuss your business, regarding traffic generation and sales conversion.

Excerpt is from  Chris Crum of WebProNews:

Earlier this year, there was a story from Forbes, which got some attention in the press. It was covering something that was already covered by the New York Times, but the Forbes version with the more provocative title reportedly got shared a lot more, and as a result received a lot more traffic. Nick O'Neill wrote an interesting piece talking about this, which I followed up with my own take on the discussion.

The main point is that the title can make a world of difference. Having the right words in the title of an article can be the difference between 30 pageviews or 300 pageviews. It can be the difference between 1,000 pageviews or 50,000 pageviews.

It's possible to get a lot of shares based on great content with a not-so-great title, but it's a lot harder. I also believe a lot of people share content based on the title without even reading the article. Titles matter. A lot.

There's something about this, however, that doesn't quite sit entirely well, with regards to the increased emphasis search engines are placing on social signals for relevancy. Here, you'll find Bing's Duane Forrester talking up the importance of social. Google, as you may know, launched Search Plus Your World, the highly personalized (based on social signals) version of Google search that favors content you have a social connection to.